In this stage it was about advertising the brand, by creating posters. The inspiration for this element was Cristiana Couceiro which led to me studying her further. I started by photographing objects related to my project like a record player, records and music tapes. Then I created lots of development pages, experimenting with different shapes, colours and layouts. Once I narrowed it down to a few designs, I made some mock-ups in order to see what they would look like in different situations for example, a billboard or a banner.